What is the new luxury and what on earth does it mean to the architecture and design communities? Find out on April 2, between 12 and 1:30 at AIA San Francisco when Regina Connell lifts the veil on what the new luxury means.
Image may be NSFW.
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You may have been following our musings on the New Luxury here, but in case you haven’t, we’ve been seeing that consumers are increasingly tired of the traditional trappings of luxury and are craving something new. They’re the consumers and clients who have the taste and income for luxury (pretty much anyone who can afford to hire an architect or designer falls into that category) but want to avoid its associations with big brands and bling and the conventions you see in today’s shelter media.
We’re finding that what they’re really looking for is greater pleasure and mindful happiness in their lives. And one of the first places they can start is in their environments.
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The new luxury fixture: Lindsey Adelman @ the Future Perfect
How can architects recognize who these people are and work with them? And how can architects and designers deliver a new kind of luxury to new luxury consumers in the most important and intimate of spaces: the home?
Learn how to get into the mind of the new luxury consumer, and begin to infuse those insights into design, process, and relationships. Come and learn how to be a part of redefining luxury for the better.
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Regina Connell, Editor in Chief, Handful of Salt
Details:
AIA Member – Free
General Admission – $10
Location: AIA San Francisco
130 Sutter Street
Suite 600
San Francisco, CA
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